What will China’s underwear industry trends be like in 2011? What types of underwear will consumers tend to ? On January 18th, China Underwear Committee issued underwear industry trend of 2011. Peng Guifu, the Executive vice president of China Textile Business Association and China underwear Committee President, said that as the most dynamic sector of textile industry in recent years underwear industry grow at a rate of 20% each year. Underwear industry is a labor-intensive industry, while labor-intensive industries so far is still the advantage of our factories’. On this basis how to enhance the competitiveness of enterprises through perfecting industry chain, strengthening product research and development, terminal sales, logistics and other aspects are the questions every company should think about. In modern market competition, brand building is the result of efficient integration of industrial chain. Besides, the healthy development of underwear industry plays an essential role in promoting the development of China’s textile and garment industry. And national relative industrial policies also support the upgrading and development of lingerie industry, we hope that underwear industry can promote from “manufacturing” to “Chi-made” to enhance the core competitiveness of business and industry.
For this year’s trends of underwear market, Peng Guifu think that underwear fashion, branding, functionality, universal, innovation has been a normal trend, and “Comfort” is the eternal basic requirement. Meanwhile, the underwear fashion trends are also embodied in fabric and technology processes, such as new fabrics, functional textile technology, nano-materials and etc..
